Topic outline
- WELCOME MESSAGE
WELCOME MESSAGE
Welcome to Communication Skills Module
Welcome to this module which will enable you to communicate effectively and with intended impact by improving your verbal and non-verbal communication skills, as well as enhance your interpersonal skills. There are four main communication skills: listening, speaking, reading, and writing.
Referenced learning resources and what you are expected to know each week of study is available to you in the study unit.
At the end of this course, you will be able to:
1. Discuss the current major communication skills theories
2. Identify and describe the basic elements of communication.
3. Demonstrate effective communication skills relevant to your field of study.
4. Discuss the prevailing opportunities and challenges of web-based communication via various social media platforms.
This module is an introductory course to the study of communication and the dynamics that come into play for the successful transfer and transmission of information.
The course is based on the rationale that in today’s work environment irrespective of the career one chooses to pursue, communication skills are important either for entry and/or advancement.It is a multi-disciplinary approach to the analysis of the concepts and theories of communication. It will be biased towards those aspects comprising conceptual as well as theoretical frameworks needed in ensuring effective communication for professionals in the diverse fields of study.
The module also explores the conditions and aspects of communication in the student’s chosen field of study and examine new innovations and trends in the field of communication.
Module TitleCommunication SkillsAcademic levelUndergraduate Program:
Year One Semester TwoNumber of Student Learning Hours100 Hours
(Class Contact: 52 Hours)
(Private/Online Study: 48 Hours)Number of Weeks of StudyTwelve (12) WeeksNo of Study UnitsTwelve (12) Study UnitsFor full details on the Summary, Contents and Contributors of this module, click on the link below
https://elearning.kiu.ac.ug/pluginfile.php/74316/mod_forum/intro/Communication%20Skills%20Summary.pdf
- WEEK 1: INTRODUCTION TO COMMUNICATION
WEEK 1: INTRODUCTION TO COMMUNICATION
This is an introductory unit to communication skills designed to acquaint you with definitions, forms, and basic fundamental communication concepts suitable for academic and professional development. You will study the fundamentals of intrapersonal, interpersonal, verbal, and non-verbal skills in social contexts for effective communication.
You will also study the fundamentals of intrapersonal, interpersonal, verbal, and non-verbal skills in a social context for effective communication.
Week 1 Learning Outcomes:
At the end of this unit, you will be able to:
1. Explain the basic elements of communication: sender, receiver, message, encoding, decoding, channel, context, and noise.
2. Classify the two types of communication: verbal and non-verbal, and the four forms: informal, formal, internal, and external.
3. Discuss the four aspects of communication: pro-activity, dynamism, contextual, and irreversibility.
Overview of Student Activities -What is required of you?
You will watch video clips and read text on the basic elements of communication and communication models. Write notes with paper and pen as you read and watch the clips, identify the vital points of the reading and video clips. This activity requires you to have either a smartphone or camera to aid you in accomplishing the tasks.
This week, we shall start by reflecting on this simple statement:
“Communication is more than just passing a message across.”
Do you agree or disagree? Why?
If you agree then there are key questions that one needs to consider in the communication process. They include: who, what, why, where, when, and how to communicate. This is what is regarded as effective communication.
In this week, we will look at the basic elements in communication as we share our own experiences.
One of the greatest essential skill sets a person can ever hope to attain in both individual and professional relationships, is communication skills. Success in all relationships hinges on effective communication skills. Let us start with reading about communication, specifically about what people do when they are communicating. We shall share experiences and evaluate ourselves, and we shall define communication from the way we have experienced or engaged in it.
LEARNING ACTIVITIES RESOURCES
Read “Introduction to Communication Studies” (pp. 1-11). This is available from:
The assigned reading (Introduction to Communication Studies-pp. 1-11) and the videos discuss the basic elements and models of communication.Videos to watchVideo I - What is Communication?Video II - A model of Communication- WEEK 1 STUDY NOTES File 763.3KB PDF document
In this study unit (week 1), you will be exposed to the types, basic features, rudiments and technicalities of the four language skills - listening, speaking, reading and writing.
TASK 1:
TASK DUE DATE:
After reading the week 1 study notes and the additional online text "Introduction to Communication"(pp. 1-11) and watching the video clips on communication elements and communication models, formulate your own definition of communication using your own words. Be sure to include the basic communication elements, sender, receiver, message, encoding, decoding, channel, context and noise. Your definition should be 50-100 words.
Once you have written the definition of communication in your own words, answer the following questions.
- How does your definition differ from the definition in the book?
- Why did you choose to define communication the way you did?
Post your definition and the response to the above questions to the designated assignment portal on or before the task due date.
INSTRUCTIONS
1. Submit this assignment by uploading the required documents to the LMS in pdf format
2. Deadline for submission is in 2 weeks (26th September, 2022)
RULES OF ENGAGEMENT
1. DO NOT USE FOUL WORDS NOR INSULT ANY PARTICIPANTS
2. DO NOT SHARE VIOLENT GRAPHICS, IMAGES OR PORNOGRAPHIC MATERIALS
3. RESPECT THE VIEWS OF OTHERS WITHOUT FIGHT NOR GRUDGE
4. THIS PLATFORM IS FOR ACADEMIC DISCUSSIONS ONLY, DO NOT PROMOTE BUSINESS, INVOLVE IN POLITICS ETC.TOPIC FOR DISCUSSION: LISTENING/HEARING IS MORE IMPORTANT SPEAKING, JUSTIFY YOUR RESPONSE WITH VALID REASONS
The context of each event in this module is important to understand. This unit gives you basic communication concepts which will inform your learning in Units 2, and you will apply this concepts further in subsequent units. Finally, you are required to complete this task before the class (date). Thank you
JOIN VIDEO INTERACTION WITH YOUR TEACHER LIVE ON ZOOM - 8TH OCTOBER, 2020 BY 12 PM
- WEEK 2: BASIC THEORIES AND MODELS OF COMMUNICATION
WEEK 2: BASIC THEORIES AND MODELS OF COMMUNICATION
This unit is part two of an introduction to communication and it will focus on the process and selected models of communication. It will also put in perspective cultural context and dynamics of communication. We will discuss common communication barriers and strategies to overcome them and communicate effectively.
In this unit, you will study the communication process and models, barriers to communication and what effective communication is all about.
Week 2 Learning Outcomes
At the end of this unit, you will be able to:
1. Analyse the two models of communication, functional and structural (interactive and transactional)
2. Identify and mitigate the communication barriers
3. Describe the communication model which is being utilized in your faculty of study
Overview of Student Activities i.e what is required of you.
You will work in small groups of 5-8 students. The group work will consist of watching video clips, reading and discussing articles. You will also extend your search to other internet resources before you do your activities. Practice good referencing etiquette and properly acknowledge the person/entity whose information you use.
This unit is designed to help you scrutinise and validate effective communication modes. This week’s activity aims to engage you from your own experience, citing competencies and challenges, and sharing how you conduct and manage communication. It is an opportunity for you to be clear as you interact with your course mates on this unit and, to ask questions and learn from them.
Now, we begin by asking you to reflect on how you communicate and what you would like to improve in your communication. You will, at the end of the course be able to evaluate and determine whether you have achieved and gained better communication skills. Similarly, you will also assess whether your communication abilities will have changed at all since this very first statement of intent.
LEARNING ACTIVITIES RESOURCES
In this week’s activities, you are required to discuss the tasks in groups assigned to you. Watch the referenced videos. Video links below:
https://www.youtube.com/watch?v=O-O-fV5qT-0;
https://www.youtube.com/watch?v=nHDfF395BRk
Videos to watch for online activity tasks
Video I-Interactive and Transactional transmission models
Video II-Communication Barriers
The context of each event in this module is important to understand. This unit 2 gives you basic theories and models of communication which will inform your learning in Units 3, and you will apply this concepts further in subsequent units. Finally, you are required to complete this task before the class (date). Thank you
- WEEK 3 : THE SPEAKING SKILL 1
WEEK 3 : THE SPEAKING SKILL 1
Speech is a human behaviour that brings into play the physical, psychological, semantic, neurological, and linguistics elements. It is also the most frequently used mode of communication. This unit will introduce you to informal communication situations with limited text that will improve your spoken language proficiency.
In,this unit, you will study the factors and elements of spoken mode of communication, context, inference and pragmatic factors in utterance interpretation and finally cross cultural elements in the spoken mode of communication.
Week 3 Learning Outcomes
At the end of this unit, you will be able to:
1. Participate effectively in oral conversation to improve on communication abilities
2. Gain increased knowledge regarding structure of ordinary conversation and be able to decipher meaning form it
3. Demonstrate some cross-cultural elements that will render you more proficient in communication
Overview of Student Activities i.e what is required of you.
You will watch videos and read some articles on speaking skills, you can also extend your search to other internet resources before you do your activities. Write notes with paper and pen as you read the articles and watch the clips, identify the relevant and vital points of the reading and video clips
This week, we will start by advancing from theory to practice. Relax and enjoy communication in a natural context. These are real- life situations that bring into perspective the daily interactions of active communication. You work in your assigned groups to create stimulating conversations as wells as identify the complementary cues and appreciate the diverse cultures within our communication setting.
In this week, we are making it clear that speaking as well as paying attention to different experiences of students in your environment can create an academic atmosphere where students who are struggling in the language can cope and gain confidence in it. Furthermore, we are going to thoughtfully look at different aspects of face to face communication and how we might purposefully be engaged in our learning environment in a more relaxed and non-intimidating manner. This will motivates you to ponder, and draw inferences from your practice in daily social environments in which you interact and transact business. This is a practical lesson where you need to be more involved and participative
LEARNING ACTIVITIES RESOURCES
Read "Speaking skills". this is available from:
https://2012books.lardbucket.org/books/a-primer-on-communication-studies/index.html
The assigned reading above and the videos to watch below discuss informal speaking skills.
Videos to watch
Video I - Speaking Skills
Video II - Conversational Activities
Video III - Native-conversation in English
- The context of each event in this module is important to understand. This unit 3 gives you better understanding of speaking skills which will inform your learning in this unit, and you will apply this concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- WEEK 4 : THE SPEAKING SKILL II: SPEAKING IN MORE FORMAL SITUATIONS
WEEK 4 : THE SPEAKING SKILL II: SPEAKING IN MORE FORMAL SITUATIONS
Week 4 Study Unit is the second part of the speaking skills unit. It is designed to introduce you to communication situations where one of the authorities is more superior to the other. Furthermore, it gives you guidance on public speaking, interview, telephone conversations, meetings and presentations skills for productive communication.
In this unit, you will study, the factors and elements of public speaking, debates, dialogues and lectures, formal and classical setting for orator’s appreciation, organizational context (meetings, interviews (oral), telephone conversation, introduction and vote of thanks and finally the effective Speaking skills
Week 4 Learning Outcomes
At the end of this unit, you will be able to
1. Identify oratory skills in formal settings.
2. Engage in formal English conversational usage with an authority figure. Practice formal communication for meetings, interviews, telephone conversations, introductions and vote of thanks.
3. Demonstrate an effective speaking strategy for formal communication settings.
Overview of Student Activities i.e what is required of you.
You will watch video clips and perform assigned tasks. You will record a telephone conversation and work in pairs or groups as you read and watch the clips
This week, we are going to distinguish the difference between informal and formal communication, we will examine ‘register’ which is tone of voice, vocabulary and sentence structure. We shall explore different registers in speaking. We will assess the assertion that formal communication is somewhat rigidly structured; has a more formal tone, uses more standard language; and places importance on correct grammar. We will look at this in a context where one of the participants is more senior and superior than the other.
In this unit, you will begin to use what you are learning as you become an effective communicator. You will work with colleagues to demonstrate effective speaking strategies and practice interview techniques.
LEARNING ACTIVITIES RESOURCES
Read the articles below for information on formal and informal communicationThe assigned reading above (information on formal and informal communication) and the videos below discussed the effective speaking skillsVideos to watchVideo 1 - Effective Speaking SkillVideo II - Preparation for InterviewVideo III - Telephone callThe context of each event in this module is important to understand. This unit 4 gives you better understanding of speaking skills in more formal situations which will inform your learning in this unit, and you will apply this concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- WEEK 5: LISTENING SKILL 1: LISTENING IN INFORMAL SITUATIONS
WEEK 5: LISTENING SKILL 1: LISTENING IN INFORMAL SITUATIONS
Listening is a critical communication skill which students require.
This unit will give you an overview of the key concepts and issues involved in listening for comprehension and also the importance of effective listening. You will discuss the differences between hearing and listening, types of listening, and characteristics for effective listening. The context of the listening experience will be daily ordinary conversations where listening is never planned for, but rather a simultaneous activity.
This unit covers topic such as the definition and types of listening; active and passive listening; listening in a non-formal situation (ordinary conversation); Characteristics and Skills needed to develop an effective listening habit.
Week 5 Learning Outcomes
At the end of this unit, you will be able to:
i. Define listening and clearly explain the differences between active and passive listening
ii. Illustrate the complementary nature of the verbal components of English language
iii. Demonstrate active and passive listening
Overview of Student Activities i.e what is required of you.
You will create a game and record a short video. You will watch a video and summarize your observations
Although effective listening is important in learning and to everyday communication, unfortunately, many times, we don’t listen effectively. We become distracted, lose track of the point, and then fail to respond effectively when it is our turn to talk. As a result, we may get into conflicts with colleagues because of our poor listening.
In this Unit, we teach you how to listen such that you can be able to
• Collaborate with colleagues/ course mates
• Connect with employers and friends
• Effectively meet customers’ needs.
This unit will teach you how to overcome common listening barriers and how to listen with better empathy, comprehension, and analytical skills. The class will provide practical explanations, concrete examples, and real-life experiences in your context
Pre-topic activity:
Before you start any of your activities, please read this article on communication in the real world and what you need to know about listening (pp 212-222)
In summary, explain what you knew and did not know about listening and also how you purpose to apply the new knowledge have gained. Your summary should not be more than one page. Share your summary on the Moodle
Videos to watch
Video 1: Types of Listening Skills
Video 2: Speaking English
- The context of each event in this module is important to understand. This unit 5 gives you better understanding of listening which will inform your learning in this unit, and you will apply this concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- WEEK 6: LISTENING SKILLS II : LISTENING IN FORMAL SITUATIONS
WEEK 6: LISTENING SKILLS II : LISTENING IN FORMAL SITUATIONS
This unit will introduce you to listening interruptions/problems with intent to correct poor listening habits in both speech and/or text/comprehensive assimilation in order to help you unlearn bad listening habits, and instead acquire good attitudes for effective listening required for your career development.
In this unit, you will learn about listening disruptions or sources of listening problems as well as correcting poor listening habits and attitudes for effective listening.
Week 6 Learning Outcomes
At the end of this unit, you will be able to:
1. Demonstrate and solve the listening barriers.
2. State positive attitudes of effective listening
Overview of student activity
The assigned reading above ( Listening Barriers and Distruption) and the videos below discussed the effective listening habit to overcome barriers and distruptions
Pre-topic Activity
Read the articles below for information on Listening Barriers and Distruption
https://2012books.lardbucket.org/books/a-primer-on-communication-studies/index.htmlSummarise your notes about listening barriers, disruptions and explain which of them you found applicable to your own situation. Post your summary to the designated portal. The assigned reading above (listening barriers, disruptions ) and the videos below discussed the effective speaking skills.
Videos to Watch
Video 1: Listening barriers
- Video 2: Poor Listening Habit
-
- The context of each event in this module is clear and important to understand. Unit 6 gives you better understanding of listening skills in more formal situations, and you will apply these concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- The context of each event in this module is clear and important to understand. Unit 6 gives you better understanding of listening skills in more formal situations, and you will apply these concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- WEEK 7: THE WRITING SKILLS 1: PRE AND POST-WRITING
WEEK 7: THE WRITING SKILLS 1: PRE AND POST-WRITING
This unit aims to improve your ability to write through idea development, support and unity (capitalization and punctuation). You will be introduced to the writing process, contextual and academic writing skills.
This unit covers fundamentals of the writing process, communicating beyond the sentence (contextual writing) and lastly academic writing (referencing, paragraph construction, editing and proofreading)
Week 7 Learning Outcomes
At the end of this unit, you will be able to:
1. Plan and develop the four fundamentals of writing process; pre-writing, drafting, revising and editing
2. Demonstrate understanding of the basic ingredients of textual structure (cohesion, coherence and structure)
3. Show abilities to eliminate factual and typological errors in text
Overview of Student Activities i.e what is required of you.
You will watch a video and as you do so you will need a pen and paper such that you can record vital information. You will also need to have either a smart phone or camera to aid you in accomplishing your tasks.
This week, we are going to plan and develop the four fundamentals of writing process; pre-writing, drafting, revising and editing We shall explore different registers in speaking. We will Demonstrate understanding of the basic ingredients of textual structure(cohesion, coherence and structure) . We will finally look at the abilities to eliminate factual and typological errors in text structure(cohesion, coherence and structure)
In this unit, you will begin to use what you are learning as you become an effective listener. You will work with colleagues to demonstrate effective writing strategies and practice interview techniques
LEARNING ACTIVITIES RESOURCES
The assigned videos below discussed the effective writing skills
Videos to Watch
Video 1: 5 tips to improve your writing
Video 2: How to write a good essay: Paraphrasing the question
The context of each event in this module is important to understand. This unit 7 gives you better understanding of Writing Skills in more formal situations which will inform your learning in this unit, and you will apply this concepts further in subsequent units. Finally, you are required to complete the task before the class (date). Thank you
- WEEK 8: THE WRITING SKILL 2: WRITING PROCESS
WEEK 8: THE WRITING SKILL 2: WRITING PROCESS
This unit introduces paragraph composition and essay texts to strengthen academic writing. You will be engaged in letter, cv/resume, minutes, and memos for constructive organizational communication. You will study specialized writings such as legalese, journalese, articles and journals.
This week, you will study essay types, specialised forms of writing (Legalese writing; agreements/affidavit/ will & Journalese; articles/journal and finally business writing, letter, writing reports, memos and circular will also be discussed.
Week 8 Learning Outcomes
At the end of this unit, you will be able to:
1. Write essays on expository, descriptive, narrative and argumentative forms of writing
2. Design and present a report
3. Write and deliver letter/memo/notice /circular
Overview of Student Activities i.e what is required of you.
You will watch a video and as you do so you will need a pen and paper such that you can record vital information. You will also need to have either a smart phone or camera to aid you in accomplishing your tasks.
Writing and edits are disturbing traps for a great number of writers. Here, we equip you with a writing tool bag such as; brainstorming ideas, outlining, drafting and reviewing for broad range of writing projects throughout your education and career.
Through sharing a reflective, thoughtful approach to the craft of writing, this unit invites you to take yourself earnestly as a writer, inspiring you to share your passion, take a position, and create an impact on the world around you both as an academic and non-academic. With useful guidance from the reading and videos, this lessons will take you from first idea to a final one. Now, we start this lesson by asking you to do this:
• Identify a specific story and the purpose for telling it.
• Create your work from small to large ideas and themes
• Carry out research to support your work
• Utilize personal memories to write your truth
• Write and revise your final work
• Submit your draft for evaluation
LEARNING ACTIVITIES RESOURCES
Read "Written skills". this is available from:
http://catalogue.pearsoned.co.uk/assets/hip/gb/hip_gb_pearsonhighered/samplechapter/0273743813.pdf
The assigned reading above and the videos to watch below discussed the speaking skills both in informal and face to face.
Videos to watch
Video I - Journalism
Video 2 - Narrative Structure
Video 3 - Argumentative Writing
Video 4: Writing Transitions
- WEEK 9:THE READING SKILL 1: READING FOR PLEASURE
WEEK 9:THE READING SKILL 1: READING FOR PLEASURE
Reading for pleasure means reading and choosing what to read voluntarily either during school or in your free time. It is a powerful tool for all age groups and levels of learning, and crucial both in academic and personal development. You will learn how use it to increase your knowledge, empathy, improve relationships with others, reduce depression and gain insight into diverse worldviews. This will contribute to your significant progress in vocabulary, spelling and connect you to a wider community.
Week 9 Learning Outcomes
At the end of this unit, you will be able to:
1. Demonstrate good reading culture/habits, knowledge, reflection, synthesis and application
2. Achieve an improved reading speed
Overview of Student Activities i.e. what is required of you
You will watch read selected text/watch video clips and as you do so you will need a pen and paper such that you can record vital information. You will also need to have either a smart phone or camera to aid you in accomplishing your tasks.
In this lesson, you will recognize that having access to information and resources of your own has an impact in your career attainment and general development. However, if you are to achieve this, choice and interest are key players which you must cultivate to create an environment in which you can enjoy reading. As we start, we want to examine your competences in the following areas;
• Note taking
• Text comprehension and grammar
• Positive reading attitude
• Reading Self-confidence
• General knowledge and world view
• Cultural perspective
This is designed to stimulate you up for self-reading efficiency and provides you with an environment to develop interest in positive reading.
Pre-topic Activity:
From the given link below, make short notes on reading strategies, reading dimensions and speed. The notes you make will then help you to accomplish your activities.
Videos to watch
Video 1: Reading strategies
Video 2: 3 Steps to Read Faster
Video 3: Reading for Pleasure
Reading is a very important activity and comprehending what you read is extremely important. This unit discusses reading strategies, ways to improve your reading speed and how to read for pleasure. Finally, you are required to complete this task before the class (date). Thank you
- WEEK 10: THE READING SKILL II: READING FOR COMPREHENSION
WEEK 10: THE READING SKILL II: READING FOR COMPREHENSION
Reading is a productive skill of communication which requires thinking before, during and after. The purpose of this unit is to draw your attention to reading dimensions and guide you through copyrights and strategic reading with, the intent i to improve the speed of reading for both pleasure and academic work
Week 10 Learning Outcomes
1. Organize and construct texts
2. Improve and formulate good summaries/ paraphrases
3. Contrast the different reading dimensions
Overview of Student Activities i.e. what is required of you
You will watch a video and you will also require the story you created in Unit 8 and the text you used in Unit 9, a pen and paper such that you can record vital information. You will also need to have either a smart phone or camera to aid you in accomplishing your tasks.
Comprehensive reading is a core activity which will enable you to learn and gain a great deal of knowledge from your studies. It’s not a passive exercise as we have already seen in unit 9 and as such it’s not where ideas run through you, but rather, an activity where you make sense out of an idea and then apply it. During this process, you set targets, highlight major ideas and question them as you relate with your own experience or prior knowledge. In this units, we are going to look at how we can use our reading skills to get the best out of courses/ disciplines.
Pre-Topic Activity:
Take time to study from two or three of these references. The information in there is vital and from it you will gain insights on how to accomplish your assignments.
http://openlearn.open.ac.uk/mod/resource/view.php?id=200709&direct=1
Videos to Watch
Video 1: Why Background knowledge matters
Video 2: Sentence Segmentation
Video 3: Reading Comprehension and Analytical Thinking
Video 4: Reading Comprehensions in Exams and Tests
This unit is designed to improve your reading skills especially the comprehension part of it. The unit discusses how to organize and construct texts, improving summary and paraphrasing writing, sentence segmentation and reading comprehension and analytical thinking. you are required to complete the tasks before the class (due date). Thank you.
- WEEK 11: INTERNET AND COMMUNICATIONS 1: COMMUNICATION FOR CONNECTIVITY
WEEK 11: INTERNET AND COMMUNICATIONS 1: COMMUNICATION FOR CONNECTIVITY
Over the past two decades, social media has emerged as a powerful vehicle for connecting people to their desired audiences around the world. Whether as a communication or collaboration tool, digital media has created a plethora of opportunities for you to reach your desired audience.
This unit hopes to guide you on how to set up social media channels and start communicating with your audiences.
Week 11 Learning Outcomes
1. To be able to identify the appropriate social media platform
2. To be able to create the relevant social media pages
3. To learn how to evaluate the performance of your posts
Overview of Student Activities i.e. what is required of you
You will watch a video and read selected texts via posted links. You will need a pen and paper such that you can record vital information. You will also need to have either a smart phone or a computer to aid you in accomplishing your tasks.
The purpose of this module is to guide you on how to create various social media channels for your online communication. You will learn how industry leaders use Twitter, Facebook, YouTube and LinkedIn to communicate to their audiences. You will learn how to select the right communication channels for your audience and also how to evaluate the impact of your posts using the best analytics tools on the market.
Pre-Topic Activity:
This article breaks down the types of social media:
https://www.usf.edu/ucm/marketing/intro-social-media.aspx
Videos to Watch
Video 1: Introduction to Social Media
Video 2: Types of Social Media Posts to Publish
Video 3: Introduction to Social Media Analytics
Video 4: The 5 Most Important Social Media metrics
This unit discusses Internet and communication especially the social media. Identifying the right social media platform, creating relevant social media pages and evaluating the performance of your social media post. Finally, you are required to complete this task before the class (date). Thank you
- WEEK 12: INTERNET AND COMMUNICATIONS II: COMMUNICATION FOR BUSINESS MARKETING
WEEK 12: INTERNET AND COMMUNICATIONS II: COMMUNICATION FOR BUSINESS MARKETING
In this unit, we will delve straight into how to use the social platforms we discussed in the previous unit, “Communication for Connectivity,” can be utilized to create powerful vehicles for business marketing.
Week 12 Learning Outcomes
-To develop a social media marketing page
-To understand your audience and build a social media business strategy
-To be able to create and curate promotional content
Overview of Student Activities i.e. what is required of you
You will watch a video and visit a couple of links to articles. You will need a pen and paper such that you can record vital information. You will also need to have either a smart phone or a computer to aid you in accomplishing your tasks.
The purpose of this module is to give you an understanding of how to use social media for business marketing. You will learn how industry leaders use various social media platforms to promote businesses. Secondly, you will learn the challenges and opportunities that social media marketers encounter when curating, curating and scheduling content for business marketing. Last but not least, you will learn how to develop a social media strategy to help bring more people to your product or service.
Pre- Topic Activity
Please read this Hoot suite article that explains the benefits of social media for business:
https://blog.hootsuite.com/social-media-for-business/
Videos to Watch
Video 1: How to Start Social Media Marketing
Video 2: Understanding the Audience
Video 3: Social Media Strategy
Video 4: 13 Proven Social Media Marketing Tips for Small Businesses & Entrepreneurs
This unit discusses communication for business marketing with special emphasis on the benefits of social media, how to start social media marketing, understanding your audience, and social media strategy. You are required to complete the tasks before the class (due date). Thank you.