A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Cost is a major cause for standardising marketing as much as possible globally. Changing of any part of the marketing mix (product, price, promotion, brand and distribution) to cater for foreign markets implies additional costs in coordinating and control of added diversity. Several factors have to be considered when dealing with product policies in an international context. These factors include: (i)Legal (ii)Cultural (iii)Economic (iv)sales and cost (v)product life cycle , etc

 

 

Product pricing in the international context can similarly be influenced by (i) government intervention (ii) market diversity (iii) export price escalation (iv) fluctuation in currency value (v) fixed vs. variable pricing (vi) relations with suppliers, etc.