1.    Cognitive component is the opinion or belief segment of an attitude.

2.    Affective component is the emotional or feeling segment of an attitude.

3.    Behavioral component is an intention to behave in a certain way towards someone or something.

1.    Cognitive component, this is related to value statement. It consists of belief, ideas, values and other information that an individual may possess or has faith in.

2.    Affective component is related to person’s feelings about another person, which may be positive, negative or neutral.

3.    Behavioral component, this is related to impact of various situations or objects that lead to individuals’ behavior based on cognitive and affective components.

EMOTION

Emotions are the feeling of the state, involving physical arousal cognitive of the situation and out ward expression of the state. Much of our motivation to act is flounced b our emotional state. We normally describe emotions in terms of the feeling state, for instance, lonely, happy, angry, or afraid. Therefore, behaviorists state emotional according to three states namely;

1.    Physiological state

2.    Behavioral state

3.    Cognitive state

Physiological state

This is the physiological arousal that accompanied an emotion without the physical component, for instance, if you come face to face with a lion, the perception of the stimuli lion causes muscles, skin and internal organs to under go changes i.e. faster heart rate, dilated ppils and increased perspective. The emotion of fear is simply your awareness of these changes. In other wards the physiological component involves different patterns in the nervous system that will cause alteration or changing of the heart rate, blood pressure, perspiration or sweating.

Behavioral state

This is the outward expression of the emotions our facial expressions, gestures and body poster as well as tone of voice convey the emotions we feel. Some of these facial expressions are in born and all the same across cultures, but some of the emotions are influenced by our cultures.

 The cognitive component state

The way we perceive or interpret stimuli in situation determines the specific emotions emotive we feel. For instance, if you busy reading your books and someone taps you, and you perceive it as a slap, then you will become angry and react in an angry manner.  Therefore, the way we cognitively appraise or interpret stimuli determines the emotional state will be manifested.

Other related readings on emotion

James Lange’s theory

Cannon bard theory