Topic outline

  • General

    • Study Guide For Public Relations and Media Practice File 403.9KB PDF document

      MCO 2201 (Public Relations) is a 3 credit unit module for students studying towards a

      Bachelor of Arts in Mass Communication. The course is divided into 9 study units. This

      course is designed to help students understand the Public Relations and its practice from a

      contemporary lens and be able to navigate the field of communication within emerging

      trends in the friend of communication technology and mass media.

      This course guide therefore provides the student with an overview of what MCO 3203 is

      all about, the textbooks and other materials to be referenced, what you expect to know in

      each study unit and how to work through the course materials. You are welcome to one

      of the interesting courses you will offer during your study in KIU.

    • Study Guide For Public Relations and Media Practice File 403.9KB PDF document

      MCO 2201 (Public Relations) is a 3 credit unit module for students studying towards a

      Bachelor of Arts in Mass Communication. The course is divided into 9 study units. This

      course is designed to help students understand the Public Relations and its practice from a

      contemporary lens and be able to navigate the field of communication within emerging

      trends in the friend of communication technology and mass media.

      This course guide therefore provides the student with an overview of what MCO 3203 is

      all about, the textbooks and other materials to be referenced, what you expect to know in

      each study unit and how to work through the course materials. You are welcome to one

      of the interesting courses you will offer during your study in KIU.

  • Week 1: Introduction to Public Relations

  • Week 2: Origins of Public Relations

    • Week 2 notes File 285.7KB PDF document

      Upon completion of this class, you should be able to

      1 Understand the origins of PR

      2 Need, function, components, and tools of PR

      3 When we need PR

  • Study Week 3: Public Relations and Communication

    • Week 3 Notes File 816.1KB PDF document

      Upon completion of this study unit, you should be able to

      1 Define communication and levels of Communication

      2 Core concepts in communication

      3 Models of communication

  • week 4: Selecting a PR agency

    • Week 4 notes File 552KB PDF document

      Upon completion of this Class, you should be able to

      1 Understand what the selection process is when deciding on a PR agency to use

  • week 5: Test week

    • case study group assignment

      Dear students,

      this is your first assignment for the semester and it is group work!!

      You are expected to work in team and develop creative solutions to the problems posed by this assignment. Use the forum to chat and exchange ideas and also identify your group members and then proceed with the assignment. 

      Each group is expected to pick one of the 10 case studies attached herein and solve the problems identified within.

      the assignment is due exactly one week from now

    • chat room for group assignment
      Restricted Not available unless: You belong to any group

  • week 6: Public Relations Planning

    • week 6 notes File 616.6KB PDF document

      Upon completion of this class you should be able to

      1. PR in strategy making

  • Week 7: PR Strategy

    • Week 7 Notes File 286.5KB PDF document

      Upon completion of this class, you should be able to

      1 Guidelines to developing and implementing a PR strategy

      2 PR process

  • week 8: CATS WEEK

  • Week 9: Publicity

  • Week 10: PR and the Art of Writing

  • Topic 11

    • Topic 12