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COLLEGE OF ECONOMICS AND MANAGEMENT (CEM)
BACHELORS
Year Two Semester One (2:1)
MC_ BUS2101
INTERNATIONAL BUSINESS MANAGEMENT
IBM course outlines
IBM course outlines
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IBM course outlines.pdf
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International Business
International Business Challenge
Multidisciplinary origin of International Business
Introduction
Catalysts of globalisation
Retrains of globalisation
Effects of Globalization on Business
Why Businesses Internationalise
Businesses Internationalise
Entry Modes
Internationalisation Mode
Effects of Multinationals
Effects of Multinational of Host Countries
Culture
Interpreting Cultures
Cultural Models
Managing Diversity
Types of Employees
Staffing Strategies
HRM in Multinationals
Marketing on a global scale
Marketing Philosophy/Orientations
Product Policies
Competitive Advantage and Sources
Innovation as a Competitve Advantage
Technology Development and Innovation
Introduction
The Growth of Corporate Responsibility
Benefits and effect of Ethical Behaviour
Internalization vs. Externalization
Centralization vs. Decentralization
Standardization vs. Adaptation
Introduction
Outsourcing of Research & Development
Vertical Integration Strategy
Horizontal integration strategy
International Business Strategies
The Organization of International Business
Strategic Alliances
Sustaining Strategic Alliances
Reading List
International Business ►
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