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COLLEGE OF ECONOMICS AND MANAGEMENT (CEM)
BACHELORS
Year Two Semester One (2:1)
MC_ BUS2101
ENGAGING IN INTERNATIONAL BUSINESS
Businesses Internationalise
Businesses Internationalise
https://www.youtube.com/watch?v=oAno9AhoYpI
آخر تعديل: السبت، 9 أكتوبر 2021، 4:26
► Why Businesses Internationalise
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Introduction
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Effects of Globalization on Business
Why Businesses Internationalise
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Internationalisation Mode
Effects of Multinationals
Effects of Multinational of Host Countries
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Managing Diversity
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Marketing on a global scale
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Internalization vs. Externalization
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Standardization vs. Adaptation
Introduction
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