A product promotion is the act of providing information about a product to its prospective users in order to persuade them to buy, enjoy or choose the product.

Any product promotional message usually includes information which shows;

·       That the product exists

·       That the product has ability to satisfy a particular want

·       The physical location where the product can be obtained or enjoyed

·       The qualities that the product can be obtained or enjoyed

·       The quantities that the product can be obtained

·       The times when the product can be obtained

·       The price of the product

·       Exam quest, briefly explain what entails a promotional message.

 The importance of product promotion

ü  To inform potential customers about the existence qualities and other important details regarding a product

ü  To convince or persuade existing customers to continue buying the product and potential customers to choose it

ü  To establish a business image or goodwill among the existing and prospective customers

ü  To facilitate more sales revenue

Methods of Product Promotion

There are five main ways of promoting products namely

Advertising

Personal selling

Sales promotion

Publicity

Public relations