Ø  Include creativity as a core company value;

Entrepreneurs have the responsibility of establishing an innovative culture in their companies and setting a creative tone in an organization begins with understanding the company mission. Therefore entrepreneurs should incorporate creativity and innovation into their company mission statements and affirm their commitment to them in internal communication.

Ø  Embracing diversity;

To cultivate a culture of creativity organizations must hire diverse workforce. When people solve problems or come up with ideas, they do so in their own experience. Thus hiring different people with different backgrounds provide a company with a rich base for creativity. In most cases smart entrepreneurs enhance organizational creativity by hiring beyond their comfort zones.

Ø  Expecting creativity;

Employees tend to rise or fall to the level of expectations entrepreneurs have of them. The only way to communicate the expectation of creativity is to give employees permission to be creative.

Ø  Expecting and tolerating failure;

Creative ideas will always produce failures and successes. People who never fail are not being creative. Thus creativity requires taking chances and managers remove employees’ fear of failure.

Ø  Encouraging curiosity;

Entrepreneurs and their employees constantly should ask the ‘what if’ question and take a ‘May be we could’ attitude. Doing al this allows employees in an organization to break out of assumptions that limit creativity.

Ø  Creating a chance of scenery periodically;

The physical environments in which people work have an impact on their level of creativity. Entrepreneurs can stimulate their level of creativity by starting meetings with some type of short, fun exercise designed to encourage participants to think creatively.

Ø  Viewing problems as challenges;

Every problem offers an opportunity for innovations. Entrepreneurs who allow employees to dump all their problems on their desks to be fixed do nothing to develop creativity within those employees.

Ø  Providing creative training;

Almost everyone has a capacity to be creative. But developing that capacity requires training accomplished. According to Richard Branson what separates an average person from an entrepreneur is not creative capacity but the ability to tap the capacity by encouraging creative impulses acting upon them. Training can help anyone to tap their own capacity.

Ø  Providing support;

Entrepreneurs must give employees tools and resources they need to be creative. For example employees should be given enough time to be creative because creativity often requires non work phases and allowing employees time to day dream in an important aspect of the creative process.

Ø  Developing a procedure of capturing ideas;

Workers in every organization come with creative ideas. However not organization is prepared to capture those ideas. The unfortunate situation is that ideas that might have moved the company ahead or made people’s live better simply evaporate. A business that does not have a structured approach to collecting ideas has little prospective for developing through creativity.